What is Cognitive Computing? Cognitive Computing is simply machine learning algorithms that mimic human behaviour by effectively data mining information from an abundance of sources in less time then a human would take to research and process masses of information. Constant advancements in tech mean cognitive computing is becoming mainstream, from automated customer support systems right through to driverless vehicles, cognitive platforms are collecting data from everywhere. If you use a public Wi-Fi system not only is your location geo-tagged but your search data is saved and uploaded to the internet for future data mining. Data is being collected at a rate of approximately 2.5 quintillion bytes of new data each day. We all contribute, most without even realising. So how does Cognitive Computing effect Brokers? 1️⃣ Goodbye Risk Assessments Human risk assessments will be replaced by cognitive data mining. The effectiveness of cognitive computing allows for masses of risk data to be assessed quicker then human capability. 2️⃣ See-Ya Later Commission Insurer platforms will continue to collect risk data but will move to enhance their customer experience through interfacing directly with the customer to enable further collection of personal data to up-sell individual customers. 3️⃣ Farewell Quoting Customers will no longer require the services of a Broker to provide a quote once a computer knows their risk details, exposure level and claims history. Insurance quoting, renewals and endorsements will be automated entirely as data is fed to the computer when surroundings change and insurance is adjusted via a cognitive computer system. 4️⃣ Bye Bye Broker Fee It might be so long to Broker Fees but hello to a new term ‘Claim Management Fee.’ While cognitive computers will automate many human tasks computers will always lack one thing…emotion. When dealing with client claims one must maintain a sufficient level of empathy and understanding, it is not yet possible to automate emotion. Cognitive Computing in essence saves the time and resources but does not replace humans, it will however significantly change the status quo. What are your concerns with Cognitive Computing? Comment below.