Two Social Apps every Authorised Rep (AR) should utilise to strengthen client engagement are; 1️⃣ LinkedIn 2️⃣ Facebook So why are these TWO social platforms vital for AR’s? The answer is simple – VISIBILITY. Both LinkedIn and Facebook rank super high on Google in addition to being social apps with search functionality. The ability to socialise and search on the one app is the key draw card here, hence the popularity of both Facebook and LinkedIn and why you need social profiles on both apps. Need a LinkedIn profile click here to create one with our step-by-step tutorial. Consumers are increasingly turning to apps to find things, be it people or local businesses. While Facebook and LinkedIn don’t replace the need for Google, the trend towards social search is growing. So what information should you share on these apps? 1️⃣ LinkedIn * HTML link to your Company Website * Email and Phone Contact Details * Recent Quality Profile Picture * Your Company Logo Cover Photo * Qualifications & Experience * Career Achievements * Industry Involvement * Work History 2️⃣ Facebook * HTML Link to your Company Website * Email and Phone Contact Details * Recent Quality Profile Picture * Your Company Logo Cover Photo * Your Services & Products * Client Focused Content – Blog Articles or How To Guides * Call To Action Button – Contact Us with link to your Company Website * Details of Company Milestones Lastly, future client’s will no doubt utilise apps to find a Broker. Only visible Brokers with social profiles will be the ones popping up on search results. Make sure you’re one of them!